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The Portfolio

by Joyce Birkenstock

Our very first impression that we make to a client may come from our portfolio. It is an important tool for selling ourselves as a professional artist.

I purchased my album from the Exposures catalog. They have dozens of styles so that you may choose the "look" that best suits the image you wish to portray. I chose an oversized album, 11" x 14", in a rich burgundy leather with a carved leather border. I had a gold nameplate from the Things Remembered store made for the center.

The most expensive part of the project is the enlargement of the photographs. For me it was extra cost. I’ve been working with the same photo processor for many years and they are excellent at adjusting the color of my photographs to my satisfaction. I photograph my paintings myself and am usually satisfied with the results. If you have trouble in this area, a professional studio is a must for the very best representation of your paintings.

The crystal clear pages came with the album but I purchased extra sets of pages in order to make a full book of 40 pages. On the page opposite each photograph I inserted an attractively bordered sheet with a story or explanation of the painting. Kinko’s has an assortment of computer papers that is perfect for that purpose. In the back I have a page or two of important letters, documents, etc. I purposely left out the business information from the front pages, but that could be included if you choose. The end result should be a portfolio that you should be proud of for years to come.

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